Monday, April 29, 2019 - 3:00 p.m. - 5:00 p.m. Fire Station 82, Annex Community Room, 1800 N. Bronson Ave., Los Angeles CA 90028

Hollywood 4WRD agenda April 2019 (1).pdf

Coffee With the Community

Every Wednesday at 9:00 a.m. at The Center

This is an opportunity to ask questions and discuss the Bridge Housing proposal directly with representatives from PATH and The Center at Blessed Sacrament, who have been recommended to operate the facility.  These discussions are open to the public on a first-come, first-serve basis, with a limit of 10 guests each week, and you may RSVP for yourself plus one additional guest, max.  To RSVP, please email or call (213) 207-3015 and you will be sent confirmation information.

History of Hollywood4WRD

In 2008, representatives of the Hollywood business community, in conjunction with local government officials, social service providers, the non-profit sector and the faith community began meeting on a monthly basis to discuss a shared commitment to ending homelessness. The group - Hollywood 4WRD (4 Walls, a Roof and a Door) aimed to end homeless in Hollywood by 2018. The rationale was that it is less expensive to end homelessness than it is to manage it. Hollywood 4WRD also believed that ending homelessness helps to create a safer neighborhood for residents, businesses, visitors and our homeless neighbors.

In 2009, the Coalition conducted a “snapshot count” of the unsheltered homeless in a defined area that became the area of focus for Hollywood 4WRD.  Those boundaries stretched from Franklin Avenue on the north to Santa Monica Blvd on the south; La Brea Ave on the west to Western Avenue on the east.  The snapshot count revealed approximately 500 visible homeless people in that “box.”

This coalition collaborated to conduct the Hollywood Homeless Registry in April 2010, with help from Community Solutions and their 100,000 Homes Campaign.  Over 280 homeless neighbors were surveyed during that period (using an instrument known as the Vulnerability Index) and thus began the intentional effort to match our homeless neighbors to housing. 

After the Registry, community providers came together on a bi-weekly process to collaborate around how to house those on the database.  Thus, the collaborative “Hollywood Homeless Outreach Team” or HHOT was born.  This served as a model for many communities looking to forge collaboration around outreach and case management.

In 2013, Hollywood 4WRD held a planning retreat at the Hollywood Bowl. The main players at that time were PATH, Step Up, Gettlove, along with our youth agencies. There were five outcomes from that retreat:

  • The creation of the Hollywood “Top 14” – defined as the most vulnerable, “super-chronic” severely mentally ill homeless individuals in the community
  • The Homeless Registry was determined to be out of date and it needed to be refreshed. This realization occurred before the piloting of the Coordinated Entry System, thus reinforcing that Hollywood 4WRD again was on the cutting edge
  • The realization of how important “bridge housing” was to successfully housing people, as the community was losing access to the Gilbert Hotel, which had been a source of bridge housing paid for by the Aileen Getty Foundation for two years
  • The need for a “homeward bound” funding source, as many people end up stranded and homeless in Hollywood
  • The need for a four to six person safe haven in Hollywood.

Later that year, Hollywood 4WRD served as a demonstration project for the Home for Good Coordinated Entry System Pilot project.   This evolved into funding for member agencies to continue developing the Coordinated Entry System (CES) to more efficiently match homeless individuals with appropriate housing options. The nerve center for the Coordinated Entry System in Hollywood is housed at The Center at Blessed Sacrament.

By 2015, it became obvious that the goal to end homelessness in 2018 (articulated in 2008) would be difficult to achieve, given societal trends evident not only in California, but nationwide.   The perfect storm of the housing affordability crisis, the impact of policies to reduce prison crowding and incarceration, the continuing challenges faced by emancipated foster youth, among other factors, contributed to increasing homelessness in the region. Regional homeless numbers began to rise.

In 2016, our elected officials and the voters stepped up. The city and county adopted a joint comprehensive plan to address homelessness. In November, the voters approved Measure HHH in Los Angeles City, agreeing to a general obligation bond tax to raise $1.2B over ten years to fund permanent supportive housing.

In March, 2017, the voters approved a ¼ cent sales tax increase on the county ballot to invest $350M annually for 10 years to address many facets of the issue.

Hollywood 4WRD enters 2018 with an intent to become a more organized voice for this neighborhood. Through a grant from Kaiser Permanente, a more robust leadership structure has been created to guide Hollywood 4WRD and Rudy Salinas, director of programs at The Center at Blessed Sacrament, will be leading the coalition.

Who is Hollywood 4WRD?

Hollywood 4WRD is a “self-selected” coalition of the willing who come together approximately five times a year to share information, problem solve, establish advocacy priorities and build relationships. 

The current leadership team for Hollywood 4WRD consists of:

  • Rudy Salinas, chair - The Center at Blessed Sacrament,
  • Heather Carmichael - Hollywood Homeless Youth Partnership
  • Mario Ceballos (advisory) - Kaiser Permanente
  • Jill Drenth - Step Up on Second
  • Paul Gore - Saban Community Clinic
  • Kerry Morrison - Hollywood Property Owners Alliance
  • Amie Quigley - First Presbyterian Church of Hollywood
  • Nathan Sheets - The Center at Blessed Sacrament
  • Douglas Walker - The Center at Blessed Sacrament

 Participating organizations are listed below with a link to their websites: